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Home Success Stories Case Studies
Case Studies

Client #1
Client was the producer of major cultural festival in Atlanta that has been hosting this event for a number of years. In previous years, there have been challenges with attendance, as well as, clear branding of the event, as several other similar events take place around the same time. In addition, there was no clear understanding of the cost of hosting such an event, which resulted in revenue loss. Moreover, leadership had limited knowledge or information of previous years’ financials, sponsorship supporters and overall strategy. Previous year's attendance was 8,000 people.

Tasks

  • Work with team to develop event branding and communication strategy
  • Create structure for managing and tracking event planning
  • Develop and drive sponsorship strategy

Results

  • Increased attendance from 8,000 people in previous year to 20,000 people in 2008
  • Increased advertising placement - TV, radio and print media
  • Secured 10 "new" event sponsors
  • Documented planning activities and tracked event expenses
  • Zero altercations/incidents - per Atlanta Police Department


Client #2
Client was provider of recruitment services to major corporations in the New York City area. There was increasing client dissatisfaction due to poor servicing and a perceived lack of understanding of their business. Organizational challenges – need to re-focus on core business, reduce operational expenses and stem client attrition.

Tasks

  • Assess current staffing structure to determine viability for future success
  • Determine operational needs to ensure effective client servicing
  • Identify skill sets needed to meet changing needs of clients
  • Develop strategy for client understanding and education
  • Identify training/resources needed to effectively manage change process

Results

  • Re-structured into team-based operation - functional and service teams
  • Developed and implemented change management communication strategy to ensure clear messaging to all constituents
  • Created team-based performance metrics to ensure accountability and collaboration of associates
  • Identified training/resources needed to increase client knowledge
  • Expense reduction - $213,300
  • Client retention – 82% vs. 79% previous year
  • 11% Business Growth